Thank you for your interest in Criterion Financial Insurance Services


We take our responsibility to you seriously and sincerely appreciate the privilege to assist you with your need for quality affordable life insurance. We believe the responsibility of a truly professional advisor is more than the dissemination of advice and making recommendations. It is listening. It is answering questions. It is the understanding that effective solutions are the result of effective communication. Most of all, it is a commitment to the simple ethical tenant of committing to serve our clients as we would want to be served. Our office is a managing general agency for several of the nation's leading life insurers. As such, we are able to objectively assist you in selecting the "right" company and policy to meet your individual needs, both today and into the future. The companies we represent offer some of the highest quality, most affordable products in the industry. We know you will appreciate the easy application process. We offer integrity, service, technical expertise, and convenience combined with the goal of finding life insurance solutions that work for you. We look forward to working with you and earning your confidence.


What you can expect from working with us:

  • Honest realistic quotes from top-rated companies with which our agency has long-standing relationships - this insures that you receive not only the best possible premiums, and most competitive underwriting available, but also excellent customer service after your policy is 'in-force'.


  • Experience, integrity, personalized service, and no sales pressure or 'hype'. Just straight-forward answers to your questions and the information you need to make an informed decision concerning your life insurance planning.


  • No cost to you for our services, and no obligation. We are an independent brokerage general agency for several of the nation's leading life insurance companies. Our office is not owned or managed by any life insurance company - we work for you!


  • Assistance in completing the very easy application and underwriting approval process. Once your valuable new policy is issued, our office will deliver it directly to you.


  • On-going policyholder service. Our success is built on the repeat business and referrals of satisfied clients since 1982.